Most business owners have two of the three sorted. The third is costing them more than they know.
Business freedom. Health freedom. Financial freedom. The Freedom Gap is whichever one isn't keeping pace with the others and it quietly limits everything.
The Freedom Gap Diagnostic takes twelve questions and five minutes. It scores you across all three pillars and identifies where your leverage is highest.
Scroll through all twelve questions - your personalised report appears at the end.
The diagnostic is one part of a bigger conversation
On Thursday 12 November 2026, Richard McMullan, Toby Swallow, and David Grant are bringing the full Freedom Gap framework into one room for the first time — a single-day event for business owners who are done with partial progress.
Business. Health. Financial. All three pillars. All three specialists.
Get early access to tickets
The Freedom Gap List is for owners who are serious about attending. Joining costs £249, paid now. That's not your ticket - it's your right to buy one at a discounted price.
It locks in a seat price of £849 rather than the standard £1,099. All prices exclude VAT.
One month before the event, everyone on the list is invited to confirm. You'll have 72 hours to pay the £600 balance and secure your place. If all places are taken by list members, the event closes. It won't go to public release. The only way in is to have been on the list.
List members receive further gifts and offers between now and the event. We'll keep those quiet for now.
The list is capped at fifty.
Join the Early Bird List
Be first to hear when booking opens for The Absolute Freedom Event, and secure access to early bird pricing and event updates.
We’ll only email you with updates about The Absolute Freedom Event, including early access to tickets and important event information.